In the competitive world of car sales, personalized video messages can be a game-changer. A well-crafted video helps build trust, showcase your expertise, and move leads closer to a purchase—far more effectively than a plain text email or phone call.Here’s a step-by-step guide to creating high-impact video messages for car buyers.
Why Video Messages Work for Car Sales
More engaging than emails or texts.
Builds trust by putting a face to your name.
Showcases vehicles dynamically (better than static photos).
Speeds up decision-making with a personal touch.
Step 1: Set Up for a Professional-Looking Video
Lighting: Natural light or a well-lit room (avoid backlighting).
Background: A clean, professional setting (dealership logo or a neutral wall).
Camera Angle: Eye-level, steady shot (use a tripod if needed).
Audio: Speak clearly, minimize background noise.
Step 2: Structure Your Video Message
A great car sales video should be short (60-90 seconds) and include:
1. Friendly Introduction (5-10 sec)
- Smile, state your name & dealership.
- Mention the car they’re interested in.
Example:
“Hi [First Name], I’m [Your Name] with [Dealership]. I saw you were looking at the [Car Model]—great choice!”
2. Personalize the Message (15-30 sec)
- Reference their inquiry (trade-in, financing, specific features).
- Show enthusiasm about helping them.
Example:
“You asked about the fuel efficiency on the [Car Model]—it gets an impressive 35 MPG highway, perfect for your commute!”
3. Highlight Key Features (30 sec)
- Walk around the car (if filming in person).
- Point out 2-3 standout features (tech, safety, performance).
Example:
“Check out this panoramic sunroof—perfect for weekend drives. And the touchscreen infotainment system includes Apple CarPlay!”
4. Strong Call to Action (10-15 sec)
- Tell them exactly what to do next.
- Make it easy (link to schedule, phone number).
Example:
“I’d love to show you this car in person—click here to book a test drive at your convenience. Or just reply to this video, and I’ll call you!”
Step 3: Keep It Natural & Engaging
- Speak conversationally (like you’re talking to a friend).
- Use gestures (point at features if showing the car).
- Smile & maintain eye contact (look at the camera, not yourself).
Step 4: Send & Follow Up
- Embed the video in an email or text (most platforms provide a shareable link).
- Track views (if your tool supports analytics).
- Follow up within 24 hours if they don’t respond.
Example Script for a Car Sales Video
“Hi [Name], I’m [Your Name] with [Dealership]. I noticed you were interested in the [Car Model]—awesome pick!
This one comes with [key feature], which is perfect for [their need, e.g., ‘family trips’ or ‘commuting’].
I’ve attached some photos, but I’d love to show you in person. Click here to schedule a test drive at your convenience. Let me know what you think—talk soon!”
Final Tips for Success
Keep it short & scannable (under 90 seconds).
Reuse templates (but personalize each video).
Test different styles (see what gets the best response).