Step 1: Train Your Team Effectively
Resistance often stems from fear of the unknown. To combat this:
Start with Champions – Identify tech-savvy salespeople to pilot the tool and share success stories. Provide Hands-On Training – Short, interactive sessions work better than lengthy lectures. Create Cheat Sheets – Quick guides on how to record, send, and track videos. Role-Play Scenarios – Practice common use cases (e.g., responding to inquiries, virtual walkarounds).
Example Script for Training:
“Instead of typing a long email about a car’s features, record a 1-minute video pointing them out. It’s faster and more personal!”
Step 2: Integrate Video into Daily Workflows
To ensure adoption, make video messaging a natural part of the sales process:
Follow-Ups – After a test drive, send a personalized thank-you video. Inventory Updates – Highlight new arrivals with quick video previews. Trade-In Evaluations – Record a short clip explaining the appraisal process. FAQ Responses – Replace text replies with video explanations.
Pro Tip: Set a weekly goal (e.g., “Each salesperson sends 5 videos this week”).
Step 3: Address Resistance & Encourage Adoption
Change is hard. Here’s how to overcome pushback:
Common Objections & How to Handle Them
“I don’t have time for this.”
Solution: Show how video can save time (e.g., replacing long emails with quick clips).
“I’m not comfortable on camera.” Solution: Reassure them it doesn’t need to be perfect—authenticity matters more than polish.
“Customers won’t watch them.” Solution: Share data—video messages have 3x higher engagement than text.
Incentivize Usage
Offer small rewards (gift cards, bonuses) for top video senders.
Display a leaderboard to foster friendly competition.
Step 4: Measure Success & Optimize
Track key metrics to prove ROI:
Open Rates – Are customers watching the videos? Response Rates – Do video messages lead to more replies? Sales Impact – Are video-sent leads converting faster?
Use feedback to refine the process—ask both staff and customers what’s working.