Best Use Cases for Video Messaging in Aftersales
1. Post-Purchase Thank You & Walkthrough
Instead of a standard “Thanks for your purchase” email, send a personalized video:
✔ Briefly thank the customer.
✔ Highlight key features they may have missed.
✔ Remind them of warranty/service benefits.
Example: “Hi [Name], just wanted to say thanks again for choosing us! Here’s a quick reminder about your car’s maintenance schedule—tap here to book your first service!”
2. Service Appointment Reminders & Pre-Check-In
A video reminder is harder to ignore than a text.
✔ Show the service advisor introducing themselves.
✔ Explain what to expect during the visit.
✔ Include a direct booking link.
Example: “Hi [Name], your oil change is coming up! Here’s what we’ll check—click here to confirm your slot.”
3. Explaining Repair Recommendations
Service advisors can replace confusing estimates with a short video:
✔ Show the issue (e.g., worn brake pads).
✔ Explain why it needs fixing.
✔ Offer transparent pricing.
This builds trust and reduces “upsell resistance.”
4. Post-Service Follow-Up
After a repair, send a video:
✔ Recap the work done.
✔ Give maintenance tips.
✔ Ask for feedback.
Example: “Your car’s all set! Here’s how to keep your tires in great shape—let us know if you have questions!”
5. Loyalty & Retention Campaigns
✔ Exclusive video offers (e.g., “As a valued customer, here’s a special discount on your next service!”).
✔ Birthday/anniversary messages with service perks.